Gene Keys

Courses, retreats, & Intensives

A Deep Dive into
Your Inner Genius

Ready to create meaningful change and gain a deeper understanding of yourself, your purpose, and your relationships? Join Will for transformational courses, retreats, and intensives based on the illuminating teachings of the Gene Keys.

Badass Coaching takes a cutting-edge approach, using robust learning and experiential processes that integrate these teachings on all levels. This is a truly unique deep dive into consciousness, self, and transformation.

Visit our Upcoming Events page to see our currently scheduled offerings!

Our Three Transformational Themes

Each of our teachings fall within these three major Gene Keys themes. Each is available as a course, a retreat, or a weekend intensive. You can attend one, attend all, or explore them in different formats as your journey unfolds. Additional details about courses vs retreats vs intenstives can be found below our themes.

A digital illustration of a human head in profile with a glowing blue brain and electrical activity inside, set against a dark background.

Activation Sequence:
Discover Your Genius

Awaken the four Prime Gifts—the cornerstones of your particular genius in life. This journey will transform your core challenges, activate your unique gifts, and unleash your genius into the world. It’s a great introduction to the teachings of the Gene Keys.

Artist's rendering of the planet Venus in space, with stars and galaxies in the background.

    Venus Sequence:     
open Your heart 

Transform your relationships as this course gently unearths some of the unconscious patterns we each carry, teaching us to trust in our self love and live with an open heart. This journey gives a new vision of what’s possible in your relationships, bringing a profound and lasting impact on your life.

A string of white pearl beads resting on a textured piece of wood.

    Pearl Sequence:     
unlock prosperity

Liberate a new flow of prosperity all around you. Offering us a new alternative to chasing success in our outer lives, the Pearl sequence reveals the underlying simplicity of how to truly prosper in your life.

Available Formats for Gene Keys
Learning & Experientials

CourseS

Each course is designed for deep integration and sustained growth over multiple sessions.

  • Duration: 4 to 6 months long (4 months for Activation and Pearl, 6 months for Venus).

  • Group Size: Limited to 3-6 people to ensure personalized support and guidance.

  • Monthly Offerings Include:

    • 3 weekly group classes/discussions via Zoom with Will and your cohort.

    • 1 psychedelic-catalyzed group session in person, intentionally crafted to deepen your understanding of yourself.

    • 1 individual 30-minute coaching session with Will via Zoom.

    • Lifetime access to the full online Gene Keys course for that theme.

Dates and registration for upcoming courses are announced on our Upcoming Events page. In-person sessions are held in Phoenix, Arizona. Contact us to inquire about arranging courses for your location.

RetreatS

Retreats are four-day intensives designed for a powerful, immersive experience.

  • Duration: 4-day intensives, held in Sedona, AZ.

  • Group Size: Limited to 8 people max to ensure an intimate and supportive experience.

  • Retreats Include:

    • Multiple psychedelic-catalyzed group sessions.

    • Comfortable lodging in Sedona.

    • Healthy meals to support the experience.

    • Nourishing time in nature and daily mindfulness practices.

    • Daily integration.

    • 1 pre-retreat Zoom prep meeting.

    • 1 post-retreat 30-minute individual coaching session with Will via Zoom.

    • Lifetime access to the full online Gene Keys course for that theme.

Dates and registration for upcoming retreats are announced on our Upcoming Events page. Retreats are held in Sedona, Arizona. Or contact us to inquire about arranging retreats for your location.

Intensives

Intensives are two daytime workshop sessions that allow for a deep experience that fits easily into a weekend.

  • Duration: 2-daytime intensives, held in Phoenix, AZ

  • Group Size: Limited to 4 people max to ensure an intimate and supportive experience.

  • Intensives Include:

    • Multiple psychedelic-catalyzed group sessions.

    • 1 pre-intensive Zoom prep meeting.

    • 1 post-intensive 30-minute individual coaching session with Will via Zoom.

Dates and registration for upcoming intensives are announced on our Upcoming Events page. Intensives are held in Phoenix, AZ. Or contact us to inquire about arranging retreats for your location.

Note: Online course is not included in intensive fees and must be paid separately if you do not already own the online course. (Gene Keys online courses have lifetime access and only need to be purchased once.)

UPcoming Events

Check out our upcoming courses, retreats, intensives, and other events on our Upcoming Events page! We hope to see you soon!

View Upcoming Events

the right
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If you are steadfast in your pursuit of truth, desire clarity about who you can be, and long to find the essence of who you are, then BADASS COACHING is for you.

WARNING: The journey to discovering your inner BADASS is not for the faint of heart — it requires true courage to embrace your full power and potential.